<20% Virtual + 80%< Real
Augmented Reality (AR) is a technology that overlays digital information—such as images, sounds, or other data—onto the real world in real-time. Imagine wearing glasses that show you directions right on the street in front of you or using your phone to see digital creatures interacting with your environment. It’s like having a digital layer on top of the physical world, enhancing what you see, hear, and interact with in everyday life.
On the technical side, AR relies on a combination of sensors, cameras, and software to recognize and map the physical environment. Devices like smartphones, tablets, and specialized AR headsets use these components to identify real-world objects and locations. Computer vision and machine learning algorithms analyze the data from the sensors to understand the user’s surroundings and place digital content accurately within that context. The software then renders the digital overlays in a way that seamlessly integrates with the real world, adjusting for changes in perspective, lighting, and movement.